"Writing is not a solo sport.”

“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end."

“You either grow within or you go without”

"If you can stand to have it done to 80% of how you would do it, you can have employees. And if you can't, then you should just stay a solopreneur."

“Persuasion is not limited only to business. It's certainly not only limited solely to sales, and it's not also only limited to simply management in all walks of life, professionals use persuasion. Doctors need to persuade. Lawyers, in particular, need to persuade, and in fact, at home, parents need to persuade.”

“We are all living our legacy every moment of every day, choice by choice.”

“Whenever we pretend to be something we're not, we're generally not going to be very successful at it. So, you shouldn't try to be the loudest voice in the room. You shouldn't try to be the person who speaks up the most at a meeting, because that's not just who you are as an introvert.”

"You have to be the owner of your business and not the operator, and you need to learn how to duplicate yourself, which means teaching other people to do the kinds of things that you do, so that you're free to work on developing strategy and growing the business.”

"Most people come to work every day. They want to succeed. They want to be owners. They want to take initiative and somehow management kind of gets in their way of all of that.”

"Leadership isn't about perfection—it's about consistent, strategic progress.”

“If we are bold enough to consider the spaces where we step in crap, there are equal number of advertunity openings for us to see a way out.”

“ The opposite of trauma responses or the opposite of being stuck in a toxic stress loop, is agency, having the ability to make a choice.”

“Saving Face is not a culturally specific necessity. Saving Face is universal to human beings. If you want somebody to say and do something that was not originally their idea, I would argue that helping them save face and protect their self-image is at least 85% of the battle”.

“Success equals value, the amount of value something has multiplied by leverage. And leverage is how you either magnify or multiply the value.”

“Operating in the world of what really is possible. What do I really think I can achieve? But then, once he had set his mind on it, yes, this is something doable. This is something I firmly believe I can do, then obviously, unexpected obstacles always arise. But he refused to be defeated by one.

“Cool heads and warm hearts is a balance for rational thinking and compassion.”

“What you don't change, you choose.”

“If all of our success is what happens right here, in the here and now, I feel like we're just going to miss out on what is to come, have hope through these challenging circumstances.”

"You have to have a very disciplined approach to stakeholder management to actually to successfully sunset old features and deprecate them as part of a replatforming exercise.”

“We are the centre of our world, and that whatever we do, our world is going to reflect. So therefore, it my world, we need to look at our world and see how it is.”